Thatcher was right when she identified the family unit as the key to the modern, western economy. Confuscious had also seen this interaction between state and family, even a mirroring in that the state is run on micro economic ideology and practice.
If you can win the family unit away from the unions and labour movement by offering a better family economy and more importantly, selling the dream of a wealthier life in front of them, then you could win elections.
The Next New Left must also embrace the family as the core focus. They must seek policies and challenge the economy to offer higher qaulity of life for families in order to regain moral and ideological ground from the exhuasted free-market 80's mind set of the now old right wing.